Third Eye

Third Eye is a conceptual psychedelic rock band identity rooted in the spirit of the Woodstock era, reinterpreted through a darker and more introspective lens. The project draws from the visual language of late-1960s counterculture while confronting the tension between artistic integrity and an increasingly commercialized music industry.

The identity was designed to feel raw, immersive, and slightly unsettling — capturing the sense of exploration and risk that defined early psychedelic rock. Rather than relying on nostalgia alone, the visuals balance historical references with contemporary restraint, allowing the band to feel relevant in a modern landscape where image often overtakes talent.

Typography, composition, and imagery were treated as extensions of the band’s philosophy, emphasizing artistic vision over polish or trend. This project explores how graphic design can reclaim authenticity in music branding, using visual storytelling to challenge the loss of individuality caused by fame, scale, and corporate influence.