Soma Cannabis Co.

Soma Cannabis is a conceptual luxury cannabis brand developed to address a growing gap in the market: most cannabis branding is aimed at younger consumers through loud visuals, novelty typography, and trend-driven aesthetics, often leaving older or more traditional users feeling alienated or overwhelmed.

Drawing from principles of minimalism, symbolism, and timeless design, Soma reimagines cannabis packaging as something calm, elevated, and respectful. The brand language avoids cartoon imagery and visual noise, instead favoring restrained typography, high contrast, and a dark, refined palette that communicates trust, discretion, and quality.

This project was informed by firsthand experience working inside a dispensary environment, where design decisions directly affect customer behavior, navigation, and comfort. Soma Cannabis was designed to function across multiple touchpoints — packaging, in-store signage, and retail displays — with clarity and consistency, prioritizing usability while maintaining a strong, recognizable identity.

Soma serves as an exploration of how thoughtful graphic design can shift perception, expand accessibility across age groups, and elevate cannabis branding beyond trend-based visuals into a more enduring, inclusive space.